9/9/2023 0 Comments Ceo of dodo pizza russia![]() ![]() It allows customers to rate their orders and the feedback is sent to the pizza shop management team,” he explains. “One such innovation is the feedback feature we launched on our mobile app a few months ago. Our technological savvy has enabled us to introduce multiple practices that underline this approach. Fyodor elaborates, illustrating his claims with a number of examples of Dodo Pizza’s everyday operation: “The commitment makes it possible for us to attract passionate entrepreneurs who propel our growth in Russia and abroad. In contrast, we believe that the whole management system should be rebuilt from the ground up with IT,” he expounds Dodo Pizza’s philosophy.Īnother pillar of the company’s system of values is its commitment to what it calls ‘radical transparency’. “The thing is that many legacy brands struggle with IT, because they treat it as a simple add-on to their management systems. We believe that every QSR chain that means to stay around for a long time, will have to turn itself into a software company eventually. Every industry is now being disrupted by the internet and mobile technology, and the quick service restaurant (QSR) business is no exception. “We see ourselves as a digital-first pizza delivery franchise. It allows our partners to run their business efficiently and achieve outstanding financial results,” says Fyodor himself. “Since day one, we have been building Dodo IS – our own IT system for managing store operations. A bold entrepreneur, Fyodor made his childhood dream of running a pizza business come true by upholding his belief in the leading role IT should play in developing the brand. Hailing from the little-heard-of city of Syktyvkar in the Northwest part of the vast country, the company was founded by Fyodor Ovchinnikov in 2011. I believe Dodo Pizza is going to be the one to do this in the pizza market.Dodo Pizza thinks big, pursuing aggressive global growth with its all-round IT-based operation that has made it Russia’s leading pizza businessįive years proved enough for Dodo Pizza to become the largest pizza chain in Russia. We see great potential in Great Britain and believe that the total openness of our company, its integrity and customer-oriented approach, as well as our tech platform, will allow us to attract business partners, win favour with customers and build a strong brand in the U.K.”ĭavid Sweeney, head of business development in the U.K., said: “Once or twice in a decade, perhaps 10 times in our working lives, a concept arrives with the depth and breadth to entirely disrupt and rewrite the sector it is in. ![]() ![]() The competition is stiff but we’re certain there is room for new innovative players. “It’s one of the largest pizza delivery markets in Europe. ![]() “For the next few years we’re going to concentrate heavily on development in the United Kingdom,” said Fyodor Ovchinnikov, Dodo Brands founder and CEO. The brand is bolstered by a +16 per cent year-over-year in overall international system sales in October 2020.Īfter a planned rollout of five new company-owned units in 2021 where the gourmet delivery-takeaway concept will be tested, Dodo Pizza will start franchising at the beginning of 2022, with plans to operate 50 units in the U.K. With the creation of the new concept, Russia’s Dodo Pizza is aiming to be a key player in the U.K. Roman-style dough is a traditional recipe that makes the crust light, crispy, rectangular in shape and “more aligned with the preferences of the modern customer”, according to the brand. located in Brighton, Coventry, Walsall - but the new Leamington Spa-based unit is the brand’s first company-owned store in the region and will be the first location to showcase its new “gourmet delivery-takeaway brand built around Roman-style dough”. The international pizza brand has set its sights on opening 50 more in the region by 2023.ĭodo Pizza already operates four franchised pizza stores in the U.K. ![]()
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